Archive for the ‘Marketing’ Category


Lead Generation

Lead Generation by Lead GenerationLead generationIn marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. Lead Generation Services provides a complete range of Call Center Services. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing.A lead is usually allotted to an individual to follow up on. Once the individual (e.g. salesperson) reviews and qualifies it to have potential business, the lead gets converted to an opportunity for a business. The opportunity then has to undergo multiple sales stages before the deal is won.LeadsA lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. There are two types of leads in the lead generation market: sales leads and marketing leads.Sales leads are generated on the basis of demographic criteria such as FICO score, income, age, household income, psychographic, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance leads.Marketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.An investor lead is a type of a sales lead. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment opportunities in exchange for return on investment in the form of interest, dividend, profit sharing or asset appreciation. Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity. Online lead generationOnline lead generation is an Internet marketing term that refers to the generation of prospective consumer interest or inquiry into a business’ products or services through the Internet. Leads, also known as contacts, can be generated for a variety of purposes: list building, e-newsletter list acquisition, building out reward programs, loyalty programs or for other member acquisition programs.Social mediaWith growth of social networking websites, social media is used by organizations and individuals to generate leads or gain business opportunities. Many companies actively participate on social networks including LinkedIn, Twitter and Facebook to find talent pools or market their new products and services.Online advertisingThere are three main pricing models in the online advertising market that marketers can use to buy advertising and generate leads:Cost per thousand, also known as cost per mille (CPM), uses pricing models that charge advertisers for impressions ” i.e. the number of times people view an advertisement. Display advertising is commonly sold on a CPM pricing model. The problem with CPM advertising is that advertisers are charged even if the target audience does not click on (or even view) the advertisement.Cost per click advertising overcomes this problem by charging advertisers only when the consumer clicks on the advertisement. However, due to increased competition, search keywords have become very expensive. Lead Generation Services in Melbourne, Sydney, Perth, Adelaide, Canberra and Brisbane, Auckland, Christchurch, Wellington. A 2007 Doubleclick Performics Search trends report shows that there were nearly six times as many keywords with a cost per click (CPC) of more than $1 in January 2007 than the prior year. The cost per keyword increased by 33% and the cost per click rose by as much as 55%.Cost per action advertising addresses the risk of CPM and CPC advertising by charging only by the lead. Like CPC, the price per lead can be bid up by demand. Also, like CPC, there are ways in which providers can commit fraud by manufacturing leads or blending one source of lead with another (example: search-driven leads with co-registration leads) to generate higher profits. For such marketers looking to pay only for specific actions, there are two options: CPL advertising (or online lead generation) and CPA advertising (also referred to as affiliate marketing). In CPL campaigns, advertisers pay for an interested lead ” i.e. the contact information of a person interested in the advertiser’s product or service. CPL campaigns are suitable for brand marketers and direct response marketers looking to engage consumers at multiple touchpoints ” by building a newsletter list, community site, reward program or member acquisition program. In CPA campaigns, the advertiser typically pays for a completed sale involving a credit card transaction.Recently, there has been a rapid increase in online lead generation: banner and direct response advertising that works off a CPL pricing model. In a pay-per-action (PPA) pricing model, advertisers pay only for qualified leads resulting from those actions, irrespective of the clicks or impressions that went into generating the lead. PPA advertising is playing an active role in online lead generation.PPA pricing models are more advertiser-friendly as they are less susceptible to fraud and bots. With pay per click, providers can commit fraud by manufacturing leads or blending one source of lead with another (example: search-driven leads with co-registration leads) to generate higher profits for themselves.A GP Bullhound research report stated that the online lead generation was growing at 71% YTY ” more than twice as fast as the online advertising market. The rapid growth is primarily driven by the advertiser demand for ROI focused marketing, a trend that is expected to accelerate during a recession.Common types of opt-in ad units include:Co-registration advertising: The advertiser receives some or all of the standard fields collected by a site during the site’s registration process.Full page lead generation: The advertiser’s offer appears as a full page ad in an HTML format with relevant text and graphics. The advertiser receives the standard fields and answers to as many as twenty custom questions that s/he defines.Online surveys: Consumers are asked to complete a survey, including their demographic information and product and lifestyle interests. This information is used as a sales lead for advertisers, who purchase the consumer’s information if provided. The consumer may ‘opt-in’ to receive correspondence from the advertiser and is therefore considered a qualified lead.A common advertising metric for lead generation is cost per lead. The formula is Cost / Leads, for example if you created 100 leads and it cost $1000, the cost per lead would be $10.We are one of the leading Tele Marketing Company in Australia. For more details please visit Generation Services provides a complete range of Call Center Services. We offer turnkey solutions in Lead Generation Services and various outbound Call Centre Services. Lead Generation Services in Melbourne, Sydney, Perth, Adelaide, Canberra and Brisbane, Auckland, Christchurch, Wellington.Article Source:


Internet Marketing: Boost Your Website’s Income With These 5 Tips

By Tellman H. Knudson

Internet marketing people often start by monetizing their websites or blogs with Google AdSense. The ads just seem to blend seamlessly into your web page, appearing more like content than advertisements. If they’re part of your site, when people click on them, you get money.

Some Internet marketing niches provide lots of income. The keyword “dating” for example, costs advertisers between $21 and $41 thousand dollars per day for clicks! If you have a dating site and use AdSense, you’re probably going to make some pretty good money.

Internet marketing is full of niches, however, and not all of them are as competitive. Then, what? How can you make more money?

These 5 simple tricks will help you to increase your AdSense revenue, regardless of the Internet marketing niche you’re in:

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1. Use colors that are identical to your website or blog when you design your ads. If your blog has a blue sidebar, for example, you’ll want the background of the ad and the border of the container to be the same color blue. Use the same font color as you use in the sidebar, too. when you do this, the ads seem to blend right into the page, and people click on them more often, meaning more money for you.

2. Place your ads at the top of the page, not the bottom. People won’t click on ads they can’t see.

3. Add a Google search box to your site. Anyone who searches from it and clicks on an ad that appears beside the search results will earn income for you.

4. Get other Internet marketing webmasters into the program. Add a referral button to your website.

5. Let You Tube be part of your website. Increase your visitor’s experience by using video. When you combine AdSense with the videos, and people click on the ads, you’ll be paid.

These 5 simple ideas could bring your Internet marketing business a lot more cash. If you can’t install AdSense code yourself, get a tech person to do it for you. Yet, Google’s directions at the site are pretty easy to follow.

If you’re not already using AdSense, go to Google and apply for an account. Of course, you’ll need a website or blog first, so that you can show Google where the ads will be placed. Then, when you do put the ads up, be sure to stick to Google’s terms of service. If you advertise your page in the wrong place or click on your own ads, for example, you could lose your ability to make money in this way forever.

But having a way to monetize your blog or website so painlessly is a no-brainer. As soon as your site is up, go over to Google and apply. Once you’re accepted, place the ads, and start driving traffic to your site. Your AdSense income won’t be enormous to start, but as your Internet marketing business grows, your AdSense income will grow with it.

About the Author: Tellman Knudson is CEO of and a master of list building. Get Your Free List Building CD, a month Free in

Tellman’s List Building Club

, and a Free one-hour consultation… Now at


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Tata Primanti Garden Estate}

Submitted by: Annya Kumar

Tata Primanti is single of the best residential growths of Tata Housing, positioned at Sector 72, Gurgaon. It proposes 3 and 4 BHK apartments, self-governing villas and floors. Project is entrenched in landscape garden, open terraces, elevated courtyard and private garden.

Tata Primanti Gurgaon offers picturesque appealing living in a region where tree-lined boulevards breeze their method from first to last verdant, forested parks in Gurgaon. Charming water bodies and pergolas, dappled by way of sunshine and shade, glimmer from side to side the trees. It is envisioned in a method where natural world’s unlimited loveliness meets each luxury you’d imagine. Be it on foot to the spa during the manicured lawns or amusing yourself in an outside pool in the middle of lush grassy greens, it is all you have forever vision of. Ensconced surrounded by these landed gardens are duplexes, premium villas and comfortable tower homes, by way of eminent courtyards, private gardens and open terraces. Find out a residence where modern structural design combines flawlessly by means of the natural landscape, offering luxury an entire new importing.

TATA Housing Development Company Ltd. founded in 1984 is a completely possessed supplementary of TATA Sons Limited. TATA Housing has forged the idea of property growth and has stood out in the business with its moral business exercises, quickly obtaining a public picture as a value conscious and reliable Developer. We reflect in making a home or an office rooted in a concerned of end user needs and favourites. Consequently, property is urbanized only subsequent to market research to settle on the consumer requirements and the project is intended and realized consistent with customer preferences.

Soothe, Expediency, Association-

It is situated on Southern Peripheral Road at Sector 72 in Gurgaon.

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A 150-metre broad road guides into the position, linking Sohna Road to NH 8.

It is nearness to NH 8 provides you quick access to business centres, airports,

shopping malls and lots of other significant destinations such as New Delhi.

Healthcare, schools amenities and entertainment regions are as well at a stones chuck.

Nearness to planned metro corridor.

Worldwide Airport is about 22 kms

Domestic Airport is about 25 kms

Access to NH 8 is at about 5 kms

Shopping Malls is at 3 kms

Tata Primanti Garden Estate in Gurgaon will be your residence adjacent to ecstasy by way of all kinds of console and luxury at your supports length. A scrupulously constructed residential village by the renowned landed property builder Tata group, who has an unbelievable promise of making sure 100% pleasure to its respected clients, proffers you the drudgery apartments of 3 and 4 BHK spacious apartments having cautious floor region of 2185 sqft to 4500 sqft in that order. A completely reproduction of the majestic regions where every sagacity of pleasure and gladness is knowledgeable devoid of a flaw you will unquestionably love this region a lot. Aspiring to get together all the requirements and needs of the occupants the builders has not absent a single stone unturned.

Extend crosswise 80% of bright greens the gated compound of Tata Primanti Sector 72 offers you the delight to huddle at a close companionship by way of nature. Conveniently positioned at the high-born locality Gurgaon, it connects other major locations too.

For more info visit

About the Author: Tata Housing Group has launched a new housing project Tata Primanti garden estate at sector 72 gurgaon. This project is offering 3 & 4 BHK apartment with green beauties. For more info visit


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The Truth Behind Affiliate Marketing Success}

Submitted by: Noleen R. Mariappen

Theres a lot of hype about affiliate marketing and there are countless people who sign up to programs with the belief that theyre going to make millions overnight. They start by placing a couple of ads on a few sites and expect that the money will come rolling in. Unfortunately, it doesnt quite work that way, and a majority of people quit if they havent seen results overnight. This article provides a simple but effective strategy that can make your affiliate marketing efforts worthwhile.

The simple truth is that the only way to make money with affiliate marketing is to have a well thought-out, and consistent marketing plan. This isnt a quick brainstorm, but a seriously considered plan, that you review and alter accordingly over time. When writing this plan, there are two things to bear in mind. First is to choose an affiliate program with a product that you actually have an interest in. Second is to determine the amount of time that you intend to spend working on these programs, daily or weekly, and how much time you will allow yourself to make it work. The amount of time you decide on for daily and weekly activity should be realistic, and the deadline you set for reviewing whether to continue marketing the product or not, should be enough to allow the system to start working for you. I would recommend approximately six months. When you decide on a timeline, you should resolve to stick to it. This can be a difficult thing to do, but is necessary because results are not immediate.

Try to think as broadly as you possibly can when working on your advertising plan, and think about options as far and wide as you can. Some of the options that you can consider are e-mail advertising, classified ads, e-zine articles, posting to forums, posting to Facebook and other social media, word of mouth, leaflets, print ads, webinars and networking meetings. There are numerous options to choose from when determining the detail of your advertising campaign and you can start with the ones that you are most comfortable with, and gradually expand to others outside of your comfort zone. Review the channels you use, and invest more time on the ones that offer a greater return. Generally though, the more you advertise, the more likely people will visit your page. I understand that it sounds like hard work, but once you break it down, have a plan and related actions, it becomes a lot more manageable.

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An example of an activity breakdown that forms part of your plan could be to: spend half an hour in traffic exchange programs, posting ten classified ads a day to a variety of sites, posting to 5 active forums, submitting an article a fortnight to Ezine, visiting 2 relevant chat rooms twice a week, and going to at least one networking meeting each month. Realistically this could all be achieved on an average of 2-3 hours per day but in most cases this is only achievable if you have a plan.

A great advantage is being able to choose when you want to work, and how much, and once again, this should all be written into your plan. To keep you on track, have a daily checklist for all the tasks due that day. This will do wonders for keeping you focused and will allow for the feeling of being one step closer to your goal to become a lot more tangible. Keep in mind that the more you work, the better your results will be, and use this knowledge to spur you on.

In a nutshell, thats the reality of how you can become a successful affiliate marketer. If you decide to follow the guidelines above and make the commitment, do whatever you can to stick with it. Be realistic when creating your plan, and dont overload yourself with daily activities. Find someone who can be your motivator, who can help to keep you on track and who will prevent you from giving up. With the determination, motivation and a plan, your experience of affiliate marketing will be a positive and successful one!

A quick note from the author: I am committed to seeing others succeed, both in business and personally, and I hope that this article has been useful to you. I value your thoughts, so if you have any comments or questions, please send me a message on Facebook ( or through my website contact page (, as I will continue to improve my resources based on your feedback. Dont forget to like my Facebook page and sign up on my website for e-book offers, free resources, articles and for information on consultancy services.

2015, Noleen Mariappen

About the Author: Noleen Mariappen’s career began as one of a management and business development professional, supporting the growth of individuals and businesses. Trained by some of the world’s best, Noleen is mentored by Johnny Lew Fratto, and divides her time between being an entrepreneur, author, consultant and philanthropist. For a full biography, check out the website



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How To Improve Online Get Paid To Survey Models For More Profits!

By Kenneth Echie

As somebody who has spent the last 2 years doing online surveys, I have come to notice a few things wrong with most of the current online survey models. The behavior of my affiliates and visitors to my online survey review website ( also gives me unique perspective in the industry.

I know for me some of the things wrong with the current online survey model have reduced the number of surveys I currently take. I have no doubt its discouraging a lot of the people that came online to take surveys as a way of making extra money.

I believe the current model is causing a lot of attrition in the business. This needs to be reversed if online paid survey companies want to continue to thrive. Making these changes will help reduce the turnover of survey takers.

Below are the things I feel need to be changed:

1. The current model of taking surveys for a chance to win prices should be changed. This model makes online paid to surveys look like a lottery or gamble. Its frustrating for people looking to make extra income to have to rely on luck to make that income.

A person that signs up for online get paid to surveys to help pay a kids karate or piano lesson can not depend on luck to pay the bill. He/She wants to be able to know that at the end of the month, the money will be there to pay the bill.

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What happens is that after a few months of taking online paid to survey for a chance to win money or price and not winning anything, they think online paid to survey is a scam. They stop taking the surveys and start looking for other ways to make extra money.

What I recommend is a model that guarantees every survey taker some money or price. If an online survey company is going to give a luck winner out of all survey takers $10000.00, why not use a model that guarantees every survey taker some money or price.

For example, the survey company could use 400 people in the survey and pay every survey taker $25.00. A sample size of 400 people is enough to get the answer youre looking for in the survey.

Like one internet guru said, if I find out what 100 people think, I can takeover the world. So a sample size of 400 people is more than enough to get the information needed.

2. Online paid to survey companies should reduce the number of qualifying surveys. For those new to the business, a qualifying survey is the survey they give you to see if you qualify for a survey theyre conducting.

Even though most online survey companies make you fill out a profile when you register with them, they still send you a qualifying survey. Granted there are surveys that require this, I dont thin it should be done in each and every survey.

I have a survey company that regularly sends me qualifying survey about buying computer system for the company I work for. They have my profile that shows my background yet they constantly send me this qualifying survey.

The qualifying survey will ask if Im the CIO of the company I work for. My answer is always No. Then they further ask, are you in charge of buying the computer system where you work. My answer again is always No. Then I get sorry you do not qualify for this survey.

After a few times of getting this, it starts getting irritating. I have since started ignoring their surveys. I just feel theyre wasting my time when I could be earning extra income in other ways. I dont think Im the only one that feels this way.

It may take a little work initially, but all it takes is a database that has the profile of your registered survey takers. Then when a survey comes up, you run a program that calls the database for people that fit the profile you want. Armed with this information, youll then only send the survey invitation to these people. I dont believe thats too much to ask.

In the end, all it will take is to send out a newsletter reminding your registered users to update their profile when it changes. They should be reminded that doing this will increase their earning power.

In conclusion, I firmly believe doing the above things will improve the online survey experience. Improvement of this experience, will help the industry to continue to grow.

About the Author: Copywrite Kenneth Echie. Kenneth updates the latest extra income ideas at

. Subscribe to his informative newsletter by sending blank e-mail to Mailto:bye925 AT His other websites include:


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Create A Free Web Page Online Today!

Submitted by: Chris Taylor

So you’re interested in getting your own free website, excellent!

Funny enough, this is how I started out on the internet and look what has happened! Anyway, a free website is good because you can use it for many things. These include

a personal web page

trial business purposes

information for your club or group

discuss topics of interest (forum)

trial a new product

a family web page

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plus many more!

The great thing about starting out with a free website is that their are many very good services online that you can get up and running with and which have excellent learning tools.

For instance, which is probably the largest and most well known supplier of free websites and hosting gives you 1.5 gig bandwidth, 50 meg of space and also many of the following features:

Absolutely No Setup Fees!

Unsurpassed Customer Support

Free Domain Names

Marketing Tools and Tips

Free Instant Content

Easy Website Builders

Clip Art, Audio Clips and Fonts

Over 500 Website Templates

Outstanding Industry Reputation

These types of sites are wonderful as the tools are all housed in one place thus allowing for a very quick learning curve.

For those who are really quick learners (the young and quick) unlike us old folk, there is plenty of other software solutions and free “html” editors available if you want to go more advanced.

Websites like:

all offer great html, information, resources and advice.

What ever your taste, online is the place to be for learning, creating and keeping in contact with family and friends.

Have a great time and just remember, when starting out on the web most items and information can be sourced for free, it just a matter of looking around.

About the Author: Chris Taylor helping web based business achieve unique distinction & maximum growth by building “life-time, client based relationships .Visit one of my online resources and I will show you how to increase your business profits and clients quickly and easily starting today

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